PowerPlay launched its online casino and sportsbook in Alberta on October 9, 2026, using GiG Software’s technology as the province’s newly regulated market gains another operator.

The rollout extends a relationship that began in Ontario, where PowerPlay went live through GiG in 2025. GiG now supplies PowerPlay’s platform technology in both provinces.

PowerPlay is entering Alberta with both casino games and sports betting, while GiG is testing whether its Ontario technology stack can scale into a different provincial market.

What GiG provides

GiG is supplying PowerPlay’s player-account management system, SportX sportsbook, RulesX rules engine and DataX artificial-intelligence data system.

The Alberta launch is the first deployment of GiG’s sportsbook platform in the province. GiG said PowerPlay is its fourth active Alberta operator client.

For PowerPlay, the move adds a second regulated Canadian market. The company has entered Alberta with a combined casino and sportsbook product rather than a sportsbook-only offering.

Why Alberta matters to suppliers

Alberta’s regulated iGaming market officially opened on July 13, 2026. Alberta Gaming, Liquor and Cannabis regulates the market, while the Alberta iGaming Corporation manages commercial agreements with operators.

Operators must complete both steps before going live. They must also meet Alberta’s player-protection requirements, including integration with the province’s centralized self-exclusion program.

  • Alberta Gaming, Liquor and Cannabis oversees regulatory compliance and player-protection standards.
  • The Alberta iGaming Corporation handles commercial agreements and market operations.
  • Private operators need registration and an agreement with the Alberta iGaming Corporation before accepting bets.

That structure has created a technology race behind the consumer brands. Operators need systems that can support sportsbook trading, casino games, account controls, reporting and responsible-gambling tools within Alberta’s framework.

The competition behind the betting apps

PowerPlay’s launch shows that Alberta’s competition is not limited to the brands visible on betting apps. Platform suppliers are also competing for the systems used to register customers, manage accounts, process bets and monitor activity.

GiG’s Alberta expansion follows its Ontario deployment with PowerPlay and other Canadian-facing commercial activity. The company said the rollout gives it another foothold in a market that is still building its private-operator network.

For Albertans, the practical question is not only which brand appears on a screen. It is whether the operator is registered, whether the platform connects to required safeguards and how clearly it handles limits, self-exclusion and account information.

PowerPlay’s launch adds another regulated choice. It also gives GiG a fresh test of whether one technology stack can serve two provinces with different market structures.