Alberta’s regulated iGaming market generated $122.1 million in non-adjusted gross gaming revenue between July 13 and September 30, 2026, according to the Alberta iGaming Corporation’s first market performance report.

Casino games produced most of that revenue as private operators entered Alberta’s new regulated system. Non-adjusted gross gaming revenue means wagers minus winnings.

The opening figures show where the money is flowing, but not yet how many Albertans are using regulated sites or how much play has moved from offshore platforms.

Casino play drives the early numbers

Revenue rose each month during the reporting period:

  • July: $22.2 million
  • August: $43.3 million
  • September: $56.6 million

September offered the clearest view of the market’s early shape. Casino games generated 75.6 percent of non-adjusted gross gaming revenue, worth about $42.8 million.

  • Sports and event betting accounted for 19.5 percent, or about $11.1 million.
  • Live casino represented 4.9 percent, or about $2.8 million.
  • Total September wagers reached about $1.22 billion.

The pattern resembles Ontario, where online casino play has also dominated the commercial market. Alberta’s early growth is not being driven mainly by sports betting, despite the attention sportsbooks receive during major events.

Active accounts are not unique people

AiGC recorded 388,585 active player accounts in September. The figure counts accounts with activity during the month, not individual Albertans.

One person can hold accounts with several operators. That makes the figure useful for measuring market activity, but not for estimating how many residents gambled online.

Average revenue per active player account reached $146 in September. That measure is based on accounts, so it should not be read as the average amount spent by one person.

A market still filling out

Alberta opened its regulated private market on July 13 with 15 operators. By September 30, the number had grown to 24.

The report captures a gradual rollout. AiGC said the figures are not a complete picture because more operators joined after the reporting period. Activity on Play Alberta, the government-run site, is also excluded because it reports separately.

That limitation is significant. Canadian Gaming Business reported that the number of commercial licensed sites had passed 50 by mid-October. AiGC expects further expansion before the end of 2026.

The test is channelization

Alberta created the private market partly to move players from offshore and unregulated websites to platforms operating under provincial oversight.

AiGC described the early results as evidence of “steady channelization.” The report does not provide a percentage showing how much play has moved from unauthorized sites, however. That remains one of the key measures to watch.

Two provincial bodies have separate roles. Alberta Gaming, Liquor and Cannabis, known as AGLC, regulates and registers operators. AiGC manages the commercial market and publishes performance data.

The provincial model directs 2 percent of gross gaming revenue to First Nations initiatives and 1 percent to social responsibility programs, including mental-health, addiction and research work.

AiGC also says approved operators must provide player-verification and play-management tools. The first report does not show how widely those tools are being used or how effective they have been.

What the next reports will show

AiGC plans to publish market reports monthly from October 2026 onward. The next releases should show whether growth continued after the October 13 deadline for previously unregulated operators to enter the regulated system or leave Alberta.

For readers, the first report is an opening signal rather than a final verdict. Casino play is already the market’s financial centre. The harder questions are whether regulated sites can attract users from offshore platforms and whether player-protection measures keep pace with the expansion.