BETER received registration on September 14, 2026, to supply live sports and esports data, streaming and odds services to licensed operators in Ontario. The registration from the Alcohol and Gaming Commission of Ontario gives the company access to the province’s regulated sportsbook market. It does not allow BETER to accept bets directly from players.

BETER said its Ontario offering will include content from ESportsBattle eLeagues, the Setka Cup table tennis series and the BSKT Cup basketball league. The company said it provides live streams, real-time data and odds across its sports and esports portfolio.

Supplier registration is not an operator licence

Ontario’s rules treat gaming-related suppliers and operators as separate registration classes. Ontario Regulation 78/12 requires suppliers that provide gaming-related equipment or services to be registered.

BETER can supply technology and content to Ontario sportsbooks, but it cannot operate a betting platform or hold player accounts under this registration.

The distinction affects how the approval works for consumers. BETER will support sportsbooks that already hold the approvals required to operate in Ontario. It will not create a new betting website, manage player wagers or provide customer accounts on its own.

Why the Ontario approval matters

The registration adds another technology provider to Ontario’s regulated betting ecosystem. Operators can use suppliers to expand their range of events, markets and live content without relying on a single data source.

Any sportsbook using BETER’s services remains responsible for its own compliance. That includes age and identity checks, geolocation, responsible gambling controls and dispute handling.

Alberta is the next regulatory test

BETER is also seeking approval from Alberta Gaming, Liquor and Cannabis. Alberta’s iGaming framework requires goods and services suppliers to register with the provincial regulator, complete technology and compliance steps, and support integration with the centralized self-exclusion program.

An Alberta approval would give BETER a second provincial route into Canada’s regulated online market. It would also increase competition among suppliers as Alberta expands its regulated iGaming system.

What changes for sportsbooks

  • Ontario-registered operators can consider BETER’s sports and esports data, streaming and odds services.
  • BETER remains a business-to-business supplier, not a direct betting operator.
  • Ontario operators remain accountable for customer-facing safeguards on their platforms.
  • Access to Alberta remains subject to Alberta Gaming, Liquor and Cannabis approval and the province’s separate registration process.

The immediate effect is commercial rather than consumer-facing. BETER’s registration gives Ontario sportsbooks another source of live betting content. Its Alberta application shows how suppliers are pursuing opportunities across Canada’s province-by-province regulatory system.