Ontario’s regulated private-operator iGaming market set a monthly wagering record in July 2026, reaching C$9.88 billion as online casino activity dominated the market.

  • Total cash wagers rose nearly 31% from July 2025.
  • Unadjusted gross gaming revenue reached C$413.6 million.
  • Online casino generated C$330.4 million, or about 80% of total revenue.
  • Active player accounts reached approximately 1.365 million.
  • Average revenue per active account fell 7.6% year over year to C$303.

Casino play drove the record

iGaming Ontario’s July report shows the highest monthly wagering total since Ontario opened its regulated private-operator market on April 4, 2022. The figure surpassed the previous record of C$9.59 billion, set in March 2026.

Online casino accounted for C$8.78 billion in cash wagers. That represented about 89% of the monthly total. Casino revenue reached C$330.4 million, a new monthly high for the category.

Sports betting produced C$992 million in cash wagers and C$77.8 million in revenue. Peer-to-peer poker remained a small part of the market, with about C$116 million in wagers and C$5.3 million in revenue.

More accounts, less revenue per account

Active player accounts rose to approximately 1.365 million. That was about 44% higher than the 948,000 active accounts recorded in July 2025.

Revenue did not increase at the same pace. Unadjusted gross gaming revenue rose about 33% year over year, while average revenue per active account fell to C$303.

The measure is calculated using operator revenue and active accounts. The decline indicates that market growth came with a large increase in participating accounts, without a matching increase in average revenue per account.

What the data shows, and what it does not

The figures point to a larger market with a stronger concentration in online casino products. They do not show whether individual players wagered more frequently, whether new accounts were more active than existing ones, or how much of the increase came from a small group of high-spending players.

Cash wagers should not be confused with operator revenue. Wagers measure the amount placed by players. Unadjusted gross gaming revenue measures the amount operators report before deductions such as promotional credits, taxes, fees and operating costs.

Ontario Lottery and Gaming activity is excluded

iGaming Ontario’s monthly data covers eligible games offered by private operators with operating agreements in Ontario. It excludes online gaming activity from the government-owned Ontario Lottery and Gaming Corporation, which reports its figures separately.

The report is unaudited and subject to adjustment. It measures the participating private-operator sector, not every form of online gambling activity available to Ontario residents.

The market’s central question

July produced two different signals. The market attracted more active accounts and generated more total revenue, but revenue per account fell as casino play expanded.

Canadian Gaming Business reported the same July figures as a record for Ontario’s private-operator market. Future reports will show whether the increase reflects sustained participation growth or a temporary concentration of activity in online casino products.

Ontario’s market is growing in total volume, but July’s figures suggest that growth is being spread across more accounts rather than producing higher average revenue from each account.